Casino is a movie that captures the essence of Vegas, the opulence, and the thrill of gambling. It also lays bare the web of corruption that surrounded the city at the time with tendrils reaching into politicians, the Teamsters Unions, the Chicago mob, and even local businesses. It’s an epic story with a captivated cast led by Robert De Niro, Sharon Stone, and Joe Pesci. The way they build up Nicky’s character from a good man to the most vicious, predatory scumbag in the entire movie is one of the best-built plotlines I’ve seen in any film.

While casinos seem like fun and exciting places to visit, they’re built on a bedrock of mathematics designed to slowly bleed patrons of their money. This rigged system has driven many mathematically inclined minds to seek out ways to beat the house. One amusing tale is that a group of physicists held a conference in Las Vegas and figured out a strategy to beat the games.

While the gaming industry remains a lucrative business, it’s important for casinos to expand their offerings beyond the floor and offer luxurious hotels, cutting-edge technology, flexible event space, and delicious restaurants. In order to attract more group business, casinos should be leveraging their existing strengths by targeting corporate event planners through competitive ads on Cvent. This will give their brands prominent exposure as they compete with hotels and other destinations for the attention of these high-value attendees.