A casino’s security measures begin on the casino floor, where employees keep an eye on the games and patrons. Dealers watch the action and can spot a cheater, while table managers and pit bosses supervise all activities and look for betting patterns. Each employee is closely monitored by someone higher up, so they can be easily identified in the event of suspicious behavior. But, in spite of the security measures, it’s still impossible to guarantee the security of a casino.

A casino spends a considerable amount of money to protect itself from such threats. In addition to preventing crime, casinos are equipped with sophisticated security systems. For example, they hire highly trained personnel to patrol the premises, so that any unauthorized persons can’t sneak into the premises. In addition to their security measures, casinos often offer incentives and other amenities to attract and retain high-rolling patrons. The casino has a disproportionate number of VIPs, which means that they have more opportunities for patrons to get pampered.

In the United States, a casino’s customer service department pays special attention to the needs of its customers, such as their spending habits. Unlike in a traditional retail setting, casino customers’ needs are not completely met. Most of the time, people visiting a casino have a limited budget, but they’ll still be rewarded with perks. For example, if you’re a high-roller, you’ll receive more free slot play, discounted or free drinks and food, and even discounted tickets to shows. Comps also serve as a valuable marketing tool for casinos, helping them to create patron databases. These databases help casinos improve their advertising and marketing efforts.