Like any business, casinos are driven by profit and need to maximize the number of visitors who gamble for their money. To achieve this goal, casinos focus on offering guests perks and incentives to keep them gambling. These include free drinks, meals, entertainment, and hotel rooms. Casinos also focus on delivering high-quality gaming experiences to increase their chances of attracting repeat customers.

Gambling provides significant economic benefits to local communities. In many areas, it is the largest source of tax revenue, enabling local politicians to maintain services and infrastructure without cutting spending or raising taxes elsewhere. In addition, it creates jobs and helps to lower unemployment rates.

Casinos are in a period of rapid evolution and change. Online gaming, event-driven marketing, e-sports, and virtual and augmented reality are just some of the trends that casinos need to be aware of. By staying on top of these developments, casinos can be more competitive and attract new visitors.

Robert De Niro gives a career-defining performance as Sam “Ace” Rothstein in Casino, an ambivalent portrait of the era of Sin City. The movie has its fair share of hellacious violence, including a torture-by-vice sequence and a sound-designed baseball bat beating that had to be trimmed for an NC-17 rating. But the movie never loses sight of its broader implications. It is not a nostalgia piece, though it is convinced that the heyday of the Strip was long past; it is more a celebration of the tumultuous underbelly of Vegas that made it what it is.