A casino is a place where champagne glasses clink, locals and tourists mingle with friends, and a palpable energy flows through the air. The whir of slot machines, the beat of pulsating music and the sound of coins clinking against each other combine to create an atmosphere that’s hard to replicate anywhere else.

In a world where consumers trust each other more than brands, casinos know that their reputation is more important than any advertising dollar they might spend. That’s why they strive to create a memorable experience that will keep guests coming back for more. Using social media to promote recent winners and video testimonials from happy customers are two of the best ways to do this.

Another way to build up a positive reputation is by offering a wide range of payment options. Players will be more inclined to deposit money into a casino that offers a good mix of traditional payment methods (like credit cards and bank transfers) along with popular e-wallets such as Neteller and Skrill.

As a bonus, many casinos offer “comps” to their frequent visitors – free meals, hotel rooms, show tickets and even airline flights. This can help attract new customers and build loyalty among existing ones. Having the most reputable software providers in the industry also helps, as it shows that the casino has invested in its games and is willing to go above and beyond for its players.